Discovery
In this phase, we employ various methods such as surveys, focus groups, in-depth interviews, and observations to gather information. We aggregate and analyse this information to gain deep insights into the brand, its customers, the market space, and brand competitors. These insights assist us in crafting a realistic and professional document for the brand in the strategy development phase.
Services
Market Research
Brand Research
Customer Analysis
Competitor Analysis
Brand Strategy
In this critical phase of branding, based on the gathered information, audience insights, market conditions, the business owner's perspective, and our team's analysis, we design a comprehensive brand strategy document. This document becomes the focal point for the brand's actions and important decision-making. It includes elements such as brand architecture, vision, mission, and more.
Services
Brand Architecture
Value Proposition
Brand Extension
Vision and Mission
Identity
One of the exciting and exhilarating stages in branding is creating a brand identity. We are passionate about this phase, and in line with the formulated strategy, we work on crafting a suitable identity for the customer. The designed identity can encompass visual, verbal, olfactory, auditory, or tactile elements. Components like logos, fonts, colors, tone, or scents are developed for the brand during this stage.
Services
Logo
Color & Pattern
Visual Identity
Verbal Identity
Auditory Identity
Communication
In this phase, based on all the elements documented in the brand strategy and brand identity, we focus on creating brand communications at various touchpoints, such as social networks, websites, stores, offices, and more. The output of this stage is a guidebook that outlines the brand's behavior at various touchpoints and provides examples of how to write captions, select images, respond to comments, and handle all such matters.
Services
Social Media Strategy
Web Development
Online Communications
Store Communications
Environmental ADs
Maintenance and Consultation
After formulating a brand strategy, every organisation needs to implement this strategy across the entire organisation to see its impact and results. Additionally, they require sharp consultancy to stay on the path toward the envisioned future with minimal deviations. At Garteh, based on the prepared documents, we assist brands in the effective implementation of their strategy and provide guidance to help them maintain their brand.
Services
Brand Consultancy
Brand Maintenance
Auditing
Brand Sustainability
Design & Development
Design and development collaborate to create websites and digital experiences. Design ensures user-friendly visuals and interaction, while development handles technical implementation. This partnership yields functional, visually appealing digital solutions.
Services
UI/UX Design
Web Development
Motion GraphicsConcept Design