'Zard' is a clothing brand, but not an ordinary one. Zard particularly produced prints and designs that play with the motives and elements of modern internet pop culture. Memes, recent events, etc.
In designing the logo and the entire design language of Zard, we had to keep in mind that even though the designs were humorous and ironic, the brand itself was not. It needed to tell jokes with a serious face. The logo is a combination of the letter Z in the Gothic style and 'ز' in Arabic calligraphy (the same sound as 'Z').
The sharp, defined edges of the gothic style of the letter Z (which is based mainly on Z from 'Helja' typeface) give the logo the bold presence we were aiming for.
In designing the logo and the entire design language of Zard, we had to keep in mind that even though the designs were humorous and ironic, the brand itself was not. It needed to tell jokes with a serious face. The logo is a combination of the letter Z in the Gothic style and 'ز' in Arabic calligraphy (the same sound as 'Z').
The sharp, defined edges of the gothic style of the letter Z (which is based mainly on Z from 'Helja' typeface) give the logo the bold presence we were aiming for.
